Bad Design

  • It fails to fulfil the brief
  • badly crafted
  • it fails to recognise conventions
  • it fails to be novel
  • fails to communicate
  • lacks a central concept
7 steps – Design Process
  • define – Brief
  • research – background
  • ideate – solutions
  • prototype – resolve
  • select – rationale
  • implement – delivery
  • learn – feedback
Define the brief
Establish the problem. Briefs vary in their coherence, it is your job to make sense of them and create a response. Is the brief good enough? what info do you need?
1. do you understand what the brief is asing of you?
2. does the client understand what they are asking for?
3. do you both agree on the definition of terms?
4. does the brief have any flaws?
5. does the brief have opportunity?
6. can you manage client experation
7. will you have time to plan and deliver?
Design Process

Kolbs learning cycle

When designing anything in life, you could and will use this learning cycle to develop your artifact. There is no right or wrong place to start on the cycle nor any given direction. You can be sure you will use each example on the cycle, and once you complete your design or have made your piece, you find yourself going around the cycle again. For example you can reflect on what you have produced, find out your mistakes, what constructive criticism you have received. Reflect on this for your next project to make your next piece even better.

Concept – a general notion or idea is a concept. An idea of something formed by mentally combining the characteristics.

Artifact is the final piece of work

Color Psychology research – mood/feel

Jean Luc Goodard – “Its not where you take things from, its where you take them to”.


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