Color Psychology

http://psychology.about.com/od/sensationandperception/a/colorpsych.htm

While perceptions of color are somewhat subjective, there are some color effects that have universal meaning. Colors in the red area of the color spectrum are known as warm colors and include red, orange and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.

Colors on the blue side of the spectrum are known as cool colors and include blue, purple and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.

A poll on the site showed that Blue (19%) was the most popular colour

Blue:

  • Blue is described as a favorite color by many people and is the color most preferred by men.
  • Blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly.
  • Blue can also create feelings of sadness or aloofness.
  • Blue is often used to decorate offices because research has shown that people are more productive in blue rooms.
    Blue is one of the most popular colors, but it is one of the least appetizing. Some weight loss plans even recommend eating your food off of a blue plate. Blue rarely occurs naturally in food aside from blueberries and some plums. Also, humans are geared to avoid foods that are poisonous and blue coloring in food is often a sign of spoilage or poison.Blue can also lower the pulse rate and body temperature.
  • Consider how blue is used in language: blue moon, blue Monday, blue blood, the blues, and blue ribbon.

http://www.infoplease.com/spot/colors1.html
The color of the sky and the ocean, blue is one of the most popular colors. It causes the opposite reaction as red. Peaceful, tranquil blue causes the body to produce calming chemicals, so it is often used in bedrooms. Blue can also be cold and depressing. Fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty. People are more productive in blue rooms. Studies show weightlifters are able to handle heavier weights in blue gyms.

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