This table represents data found about when our target audience uses Horizons, as you can see there is a clear drop off as it gets towards the end of the ACADEMIC day. This could clearly be improved upon.
This image i drew represents reasearch on our target audience and how i went about getting it. It also included some of the suggested solutions, and also a few of the problems.
The target audience are students aged 19-25 male and female. Graphic, Music and Business students.
A few solutions that poped up.
Areas to mention in the presentation.