Mini Project | Typography

I chose go with a simple easy to read font for my poster. I wanted the text to be clear to the viewer  and capture there interest.

I experimented with the tracking of the typeface reducing it to create a more block like structure to the text

The idea i started with for the posters was for them to appear like something else at first glance, but for them to get a sense of somethings not quite as it seems, requiring them to take a closer look. which is when the real idea of the poster hits them.

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