An insight into the judging process.

What are the judges looking for?

Your work will be judged on three criteria:

Firstly, the work must be a great idea.
Secondly, it must be exceptionally well executed.
Thirdly, it must be on brief.

In craft categories, like illustration or photography, work is judged primarily on the strength of the specific craft, and then on how it contributes to the success of the idea.

See past examples of winning work here. Try and identify what sets the In Book (Best of Year) and Commendation (Nomination) work apart from the Student Yellow Pencil winners. And then make sure you apply these principles to your own work.


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