Barthel, D. (1998). Putting on Appearance’s: Gender and advertising. Philadelphia: Temple University Press.
Busby, L. (1993). Feminism and Advertising in Traditional and Nontraditional Women’s Magazines, 1950s-1980s. Journalism Quarterly.
Catalano, C. (2002). Shaping the American Woman: Feminism and Advertising in the 1950s. Available: http://digitalcommons.iwu.edu/cgi/viewcontent.cgi?article=1054&context=constructing&fb_source=message. Last accessed 7th March 2012.
Ceulemans, M & Fauconnier, G. (1979). Mass Media: The Image, Role, and Social Conditions of Women. Available: http://unesdoc.unesco.org/images/0003/000370/037077eo.pdf. Last accessed 7th March 2012.
Courtney, A & Lockeretz, S. (1971). A woman’s place: An analysis of roles portrayed by women in magazine advertisements. Journal of Marketing Research.
DeYoung, S and Crane, F.G. (1992). Females’ attitudes toward the portrayal of women in advertising: a Canadian study. Available: http://www.warc.com/fulltext/ijoa/5225.htm. Last accessed 7th March 2012.
Eldridge, J. (1997). The Mass Media and Power in Modern Britain. Oxford: Oxford University Press.
Friedan, B. (1963). The Feminine Mystique. New York: W. W. Norton and Co.
Goldman, R & Papson, S. (1996). Sign Wars: The Cluttered Landscape of Advertising. New York: The Guilford Press.
Harris, J. (1998). The Nurture Assumption: Why Children Turn Out the Way They Do. New York: Simon and Schuster.
Howard, R. (1998). What Value is There in Studying Advertisements?. Available: http://www.aber.ac.uk/media/Students/rwh9501.html. Last accessed 7th March 2012.
Ilie, A. (2008). Mass Media Influences on Society. Available: http://www.scribd.com/alexandrailie88/d/51777461-Mass-Media-Influence-on-Society. Last accessed 7th March 2012.
Jhally, S. (1990). The Codes of Advertising. London: Routledge.
Kurtz, J. (1997). Dream girls: women in advertising. New York: USA Today.
Leo, J. (1993). Madison Avenue’s gender war (changes in the way advertising depicts women).U.S. News & World Report.
Severin, W J. & Tankard, J W. Jr. (1979). Communication Theories –Origins, Methods, Uses. New York: Hastings House, Publishers.
Thurm, N J. (2001). The Portrayal of Women in Advertising: Reflection or Creation of Values? Available: http://www.angelfire.com/electronic2/nichole_thurm/images/Women%20in%20Advertising%20-%20Research%20Project%20Paper.pdf. Last accessed 7th March 2012.
Vestergaard, T & K Schroder. (1985): The Language of Advertising. Oxford: Basil Blackwell.