Developing the Concept Behind My Book

Originaly i wanted by book to be about my mind, and how i go through the creative process, however this was fairly specific and did not really have a target audience in mind. To counter this i decided to try and broaden the appeal of the book, while still trying to keep it personal to me.

Rather then specific for me, i expanded upon the idea and made it more of a general guide, with some personal touches for a sense of place, still being ‘how i work’ . Hopefully with will appeal to the target audience i had in mind, other graphic designers with similar interest who can relate to me.


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