The Team 001

Today we looked at the different roles that make up a successful team.

We looked at Dr R M Belbin’s Nine Team Rules, and thought about which of these roles we felt were most fitting.

A team is not a bunch of people with job titles, but a congregation of individuals, each of whom has a role which is understood by other members. Members of a team seek out certain roles and they perform most effectively in the ones that are most natural to them.

Dr. R. M. Belbin

Belbin Team Roles are used to identify people’s behavioural strengths and weaknesses in the workplace. This information can be used to:

  • Build productive working relationships
  • Select and develop high-performing teams
  • Raise self-awareness and personal effectiveness
  • Build mutual trust and understanding
  • Aid recruitment processes

The Nine Team Roles:

  • The Plant.
    The first Team Role to be identified was the Plant. The role was so-called because one such individual was “planted” in each team. They tended to be highly creative and good at solving problems in unconventional ways.
  • The Monitor Evaluator.
    One by one, the other Team Roles began to emerge. The Monitor Evaluator was needed to provide a logical eye, make impartial judgements where required and to weigh up the team’s options in a dispassionate way.
  • The Coordinator.
    Co-ordinators were needed to focus on the team’s objectives, draw out team members and delegate work appropriately.
  • The Resource Investigator.
    When the team was at risk of becoming isolated and inwardly-focused, Resource Investigators provided inside knowledge on the opposition and made sure that the team’s idea would carry to the world outside the team.
  • The Implementer.
    Implementers were needed to plan a practical, workable strategy and carry it out as efficiently as possible.
  • The Completer Finisher.
    Completer Finishers were most effectively used at the end of a task, to “polish” and scrutinise the work for errors, subjecting it to the highest standards of quality control.
  • The Team Worker.
    Teamworkers helped the team to gel, using their versatility to identify the work required and complete it on behalf of the team.
  • The Shaper.
    Challenging individuals, known as Shapers, provided the necessary drive to ensure that the team kept moving and did not lose focus or momentum.
  • The Specialist.
    It was only after the initial research had been completed that the ninth Team Role, Specialist emerged. In the real world, the value of an individual with in-depth knowledge of a key area came to be recognised as yet another essential team contribution.

When in our groups we  have to form a Design Agency that has a clear identity, philosophy and brand.

Unfortunately I missed the initial group selection but was contacted by Alana and Tina in regards to joining their group. This worked out well as I was pritty much head hunted by the group to fill in any gaps present, skillwise. It also worked out well for me as while i hadn’t worked with the group before, I had been in the same classes as Alana, Fliss and Tina the previous year and got to know their working and skill sets. I feel we have sufficient common intersts and also a varied skill set to really push the boundaries of design.

Straight away we set up a group of Facebook to enable us to share our ideas. First we descided to work out what kind of roles each person would adopt, and what we needed to accomplish before the next lesson. We formulated a few ideas about the philosophy of our agency.

It was decided on our facebook group that we would each come up with initial name and moto ideas with a deadline of the following day.

One of our goals was to come up with a unique name that has not been used before.

We came up with a long list of varied names and ideas, but in the end we decided to go with a retro / vintage theme for our design agency. This meant we could narrow down the names somewhat to the them.

Following the Retro theme, I looked up a lot of retro catch prases and sayings from the 1960’s/70’s as inspirations for a name:
– Check it out
– Keep on Truckin -means go with the flow
– Rockin Out
– Clue Me In

– Can you dig it?
-Dream on Designs
-To the Max
-Confab Creations – confab meaning conversations.
-Dyno-mite Design.
– Felicity Newman.
Building on Fliss’ idea I found a list of 400+ expressions and slogans  to fit in with the theme. link.

We finally settled on the name:

“Keep on Designing” aka. K.O.D, or KOD, and the

Tag line:
“We listen, and together we will be heard.” with a retro, vintage style/aesthetics.


“Helping people/designers through the recession and getting them started and back on their feet again.”

Once we knew exactly who made up our group, we had another meeting to discuss who was going to take on what role. Here is what we came up with:

Glenn – Senior Designer
Fliss– Creative Director
Tina– Project Manager
Alana – Art Director
Alice – Senior Designer
Kate– Middle Weight Designer
Organistation chart to come next week.


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