Answering our own brief our grp started experimenting with ideas, keeping within the retro / vintage theme we had decided upon.
We split the work among the group, each submitted ideas to our facebook group and refined the designs from there.
This is the final design that we agreed upon. It is simple, keep in with the theme, clear, stands out and is recognisable.
As i made it with illustrator it is also scaleable so we can use it on any promo work we would need.
This is our final logo developed by me, from Alice’s red and white and Fliss’ red and white badge idea from her drawings. I think that it is very effective, very retro and very recognisable as a logo and reminds me a lot of the coca cola logo which is very recognisable. I like the block colour of the red and the shadows used to give it a bit of a texture, instead of just a text on a block colour circle.