Ad leading up to the relaunch

I wanted to create an ad for the relaunch of FT, the idea for the print campaign is to create a sense of wonder and mystery, playing upto the new darker feel to the magazine, get people talking about the posters as they dont initially know what they are about.

The idea was to have the FORTEAN TIMES RELAUNCH printed with glow in the dark ink, so by day the poster is quite freaky, giving nothing away as it charges during the day…

then at night, WHEN THE TARGET AUDIANCE is out the text would be visible, giving it a ghostly dark feel to the add, as well as creating hype and brand awareness

sadly glow in the dark ink had proved too expencive for the actual magazine, i’ll have to keep that idea!

I had in mind something like this:

poster-idea

To go with the new format, these adds would be ideal on train side billboards!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s