The Masthead and Logo Ideas

In keeping with the magazine i chose to use the same font as the headings, Helvetica Neue. I didnt want to depart too much from the original, only inject a bit of the new concept into the design.

I began looking at Science and paranormal sites and magazines for insperation, This is when i decided to play on this idea and perhaps include a simple element to reflect this.

I settled on a warning style logo for the magazine, similar to those found on physics equipment and often featured in fringe science type ideas.

logo2

I then decide to extend this to the rest of the mashead rather then rely on a simple scieny looking logo that could be a bit too vague, even though i likeed the idea of it being vague and mysterious. Only those interesting in FT would ‘get it’ and others would be intrigued.

I created one for dark covers and one for lighter covers so they could easily be applied to future issues

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